Art is exercise. The more you practice, the more you refine your craft and expand your abilities. In a pressurized, deadline driven commercial design world, perseverance, ideas, fearlessness and communication drive the process. Experience, collective vision and solid business practices take fresh concepts to a new level. Teamwork and talent can now present amazing solutions to a world audience in the blink of an eye. I'm fortunate to have an endless stream of ideas at any given moment. The real challenge for designers is how to bring those ideas to life and to create contemporary and intuitive solutions. When a new business is in search of identity, I help them define their strengths, discover their niche, develop a clear plan and focus on goals. We create an identity and a mark that clients can identify with, and believe in, because, ultimately, they want you and everyone else to believe in it too.